Impact
Timeliness
Prominence
Proximity
Conflict
Weirdness
Currency
These are some of the key elements reporters pay attention
to when reporting daily news. Each and every one of these elements has a specific
role in news and the creation of leads for articles. The following definitions
where given in my basic news writing course earlier this month.
Impact: information has impact, if it affects a lot of
people.
Timeliness: information has timeliness if it happened recently
which is defined by the publication cycle
Prominence: information has prominence if it involves a
well-known person or organization
Proximity: information has proximity if it involves
something that happened near by
Conflict: information has conflict if it involves some kind
of disagreement between two or more people
Weirdness: information has weirdness if it involves
something unusual or strange
Currency: information has weirdness if it involves some
general topic a lot of people are already talking about.
When these elements come together, they make great leads and
articles. This is another thing to consider this week when writing leads.
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